Using aggregated data provided by Facebook, the Times’ The Upshot created a “geography of baseball fandom” across the nation.
The interactive map allows readers to examine top teams by zip code or county. It was “created using estimates of team support based on how many Facebook users ‘liked’ each team in a zip code,” according to The Upshot, then an algorithm was used to “smooth the data and fill in gaps where data was missing.”
Throughout Queens people preferred pinstripes, with the “one small Mets bright spot” being the area in the borough surrounding Citi Field, The Upshot said:
“Facebook users had the courtesy to prefer what some call the Evil Empire at a slightly reduced rate relative to its advantage elsewhere in New York.”
But in the Citi Field zip code, 11368, the map shows that there are still only 25 percent Mets fans versus 53 percent Yankees fans.
According to the analysis, in more than 98 percent of zip codes in the nation the Yankees were favored over the Mets.