The Little Red Book of Sales Answers

Measuring the ROI of social media? There’s a laugh, and a joke
Business Queens Courier Staff 4/15/2012 at 7:37AM

By Jeffrey Gitomer I got an (unsolicited) email offering a webinar to teach me about how to measure, and the importance of measuring, the ROI of social media. TOTAL JOKE. And a bad one at that. Social media, business social media, is running wild – with or without you. Your customers and prospective customers are [...]

Measuring the ROI of social media? There’s a laugh, and a joke
Business Queens Courier Staff 4/05/2012 at 4:30PM

By Jeffrey Gitomer I got an (unsolicited) email offering a webinar to teach me about how to measure, and the importance of measuring, the ROI of social media. TOTAL JOKE. And a bad one at that. Social media, business social media, is running wild – with or without you. Your customers and prospective customers are [...]

Getting training in order. The correct order.
Blogs / Columnists / Voices Queens Courier Staff 1/11/2012 at 10:33AM

By Jeffrey Gitomer Many companies are considering training programs for the new year. New budgets. New needs. New opportunities. And most companies will concentrate on “it.” Whatever it is — more sales, a new product launch, customer service, internal operations, diversity or whatever is “pressing.” All of that is wrong — or should I say, [...]