Tag Archives: Super Bowl Ads

Vote to see Astoria man’s commercial air during Super Bowl

| ctumola@queenscourier.com

Photo courtesy of Doritos

An Astoria actor is trying to “crash” one of the most watched television events of the year.

Alex Pepper could see his commercial, filmed at his Astoria home, air during this year’s Super Bowl, but he needs your vote.

The 25-year-old is one of 10 finalists in the Doritos Crash the Super Bowl Contest. Two finalists’ commercials, one chosen by fan votes and the second by Doritos, will be shown during the Big Game. The commercial that receives the most fan votes will win $1 million and a chance to work as a contractor for a year at Universal Pictures in Hollywood.

The contest was started nine years ago, and after seeing the commercials on past Super Bowls, Pepper decided he wanted to enter.

“I am more of an actor/artist than a sports fan so to see what people bring to commercials is incredible,” he said.

With only a couple weeks to go until the deadline, and the help of his girlfriend and pals, he shot the commercial inside his Astoria apartment and on the building’s roof.

The concept came from his performance experience — the actor, who has done a national tour of “South Pacific” and background work for television, is also a dancer.

“Being a male dancer, it’s your worst nightmare to drop your partner. So I took that idea and raised the stakes a little bit,” he said.

The commercial, called “What Could Go Wrong?” features Pepper in his apartment talking to a friend who is eating a bag of Doritos. His friend convinces him to talk to “the hottie from 3B,” who is on the roof, by telling him to bring the bag of chips and saying, “What could go wrong?”

But something does go wrong. He entices the hottie (played by his friend’s girlfriend) with the Doritos and she asks Pepper to dance with her. Then, after lifting her in the air “Dirty Dancing” style, he slips on the bag and the girl falls off the roof.

She seems to have survived, shouting out, “Really? ” at him. But before sneaking off the roof, Pepper makes sure to grab his Doritos.

Though he dropped the girl in the commercial, Pepper insists he’s never dropped a dance partner in real life.

The commercial cost only about $80 to make and was shot on point-and-shoot and DSLR cameras. Though he has edited videos before, Pepper was still somewhat of a novice before tackling the Doritos ad.

PepperHeadshot copy

Photo by Sarah Linn Reedy

“I was not expecting anything to come from this,” he said about being a finalist in a contest, which he said includes filmmakers with more experience than he has.

Out of almost 4,900 submissions, 29 semifinalists were selected, which were then narrowed down by a panel of judges consisting of Doritos executives, advertising professionals and actress Elizabeth Banks, to 10 from around the world. Six are from the U.S., and Pepper is the only finalist from New York City.

When Pepper found out he was a finalist, he got a personal call from Banks. He will also get to sit with her at the Super Bowl in a private suite. All the finalists won a trip to the Feb. 1 game in Arizona, and a guaranteed $25,000. The commercial chosen to run by Doritos receives $50,000.

The winner will not be announced until the commercial airs.

If he gets the big bucks, Pepper hopes to give back to the arts organizations that have supported him, including his hometown dance studio, Dee Buchanan Studio of Dance, which is helping him get votes through YouTube. He would also like to upgrade his camera equipment.

But Pepper isn’t focused on the million dollar prize.

“I think the job and having people see your work is more exciting than the money.”

To vote for Pepper’s commercial, visit www.doritos.com. Voting is open through Jan. 28.


Queens’ Morning Roundup

| ctumola@queenscourier.com


Thursday: Overcast with a chance of rain in the morning, then mostly cloudy. High of 50. Windy. Winds from the West at 25 to 30 mph with gusts to 45 mph. Chance of rain 50%. Thursday night: Clear. Low of 28. Windy. Winds from the West at 15 to 25 mph with gusts to 35 mph.

EVENT OF THE DAY: The Dictator Game

The Dictator Game at the LIC Clocktower is a participatory game show during which audience members come onstage. One participant receives some money and has the option to share it or not. More power goes to the second participant and so on, making the exchange relationship more complex as the game progresses. Free. Click here for more info or to submit an event of your own

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Giants upset Patriots again for fourth Super Bowl title

| jlane@queenscourier.com

Graphic by Jay Lane

Giants upset Patriots again for fourth Super Bowl title

At the end, Tom Coughlin did not need to push and prod his Giants, did not need to preach “All In” any longer, did not need to insist and demand and plea for his players to please, please, just “Finish.” All he needed to do was watch the confetti fall after his quarterback, Eli Manning, did it again and Justin Tuck and his defense did it again, did it to the Patriots, to Bill Belichick and Tom Brady again, incredibly, impossibly and, in some strange way, naturally. “This is the finish line for this year, yes it is!’’ Coughlin exclaimed. Photos, Videos, and More @ New York Post


3 slain in 12 hours

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New York Yankees general manager Brian Cashman traps alleged stalker Louise Neathway with volley of text messages

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Dream come true for slain cop’s girls

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Watch this year’s Super Bowl ads – and read expert reviews

Sunday’s spots included a Clint Eastwood pitch for Detroit, Volkswagen revisiting its successful ‘Star Wars’ theme, a car duel between Jerry Seinfeld and Jay Leno, and a look at Ferris Bueller, a quarter-century after Matthew Broderick popularized the character on the silver screen. Companies paid an average of $3.5 million for a 30-second spot for this year’s Super Bowl. Some of those commercials were worth the cost. Others … not so much. Read More: New York Post