Instead of decking the halls this holiday, businesses in Sunnyside will be decorating their windows, hoping to catch residents’ eyes and take home a big prize.
Starting on Small Business Saturday on Nov. 29, the Sunnyside Shines Business Improvement District will be sponsoring the Holiday Window Contest, encouraging local stores to decorate their windows for the holidays.
In its second year, the contest serves as a competition for not only businesses but also local photographers, who are asked to submit their photos of Sunnyside holiday windows to the Sunnyside Shines BID’s Facebook page.
“The photo contest was so fun last year, and it really encouraged people to go around and snap photos,” said Rachel Thieme, executive director of the Sunnyside Shines BID. “Around the holidays, businesses go all out.”
Los Verdes, a restaurant located at 46-26 Greenpoint Ave., was one of the businesses that took home a prize last year for their window display that included snow and holiday lights.
“We’re currently working on ideas to see how we can top it this year,” said Javier Quezada, owner of Los Verdes. “It’s cool because it creates a unified atmosphere in the community.”
To enter, participants have to take a photo of a business in the Sunnyside Shines district and their holiday window decorations. Then they must upload the image to the contest section on the Facebook page, and people can begin voting.
There will be cash prizes for the top three businesses with holiday windows and also for the photos on Facebook with the most votes.
The deadline to enter and vote is Dec. 24 by 5 p.m.
For more information and to check out the contest, visit www.facebook.com/SunnysideShines after Small Business Saturday.