Tag Archives: Strix Restaurant Group

Hooters reopens in Fresh Meadows as new franchise


| mchan@queenscourier.com

THE COURIER/Photo by Melissa Chan

The Hooters’ girls are back in town — but not in different uniforms.

The Fresh Meadows rack shack reopened November 8 at 61-09 190th Street as a new franchise under Marc Phaneuf.

Earlier this summer, Phaneuf said the Hooters waitresses might don slightly new outfits — skorts instead of shorts.

But the corporation has not yet finalized the new getup, he said. The well-known white top and bright orange bottom combo is here to stay until then.

Phaneuf shelled out $1.2 million to completely remodel the restaurant, which now features a centralized bar, twice as many televisions, including some 90-inch sets, and a healthier menu.

Colin Parker, director of operations of Hooters New England and New York, said he hopes locals will “celebrate” the remodel and “kick back and relax after work.”

The majority of the 84 staff members hired are new to Hooters, Phaneuf said. About a dozen are returning employees.

“We’re very happy with how the community has received us since our opening,” the franchise owner said. “We’ve had a great turnout, and we’re very, very pleased. We’re hoping for good things to come.”

Hooters first opened at the Queens site in 2009. It closed last October after Hooters of America axed a franchise agreement with Strix Restaurant Group, which ran the Fresh Meadows restaurant and three others on Long Island.

 

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Bud’s Ale House replaces Hooters in Fresh Meadows


| mchan@queenscourier.com

File photo

Fresh Meadows residents are saying ta-ta to their neighborhood rack shack after the establishment known for its busty wait staff bounced out of town last week.

Hooters emptied its 61-09 190th Street nest on Sunday, October 14, and reopened as a new brand, Bud’s Ale House. According to officials, failed year-long negotiations led corporate heads at Hooters of America to ax a franchise agreement with Strix Restaurant Group, which runs the Fresh Meadows corner eatery and three others on Long Island.

“Overall, the Hooters brand just wasn’t selling,” said Strix spokesperson Ed McCabe. “We think we have a better brand, and we didn’t find a willing cooperative partner in Hooters, who just wanted to take money and didn’t want to advertise.”

Bud’s Ale House boasts food options and drink specials similar to its predecessor, but the new food joint will feature less skin and more male staffers, said McCabe, who is hoping for a 50/50 women to men employee ratio.

“We’re not in the business of what Hooters is,” McCabe said, referring to the chain’s well-known majority female wait staff, uniformed in tight tops and skimpy shorts. “Eighty percent of people will not go into Hooters to begin with. It’s a stale brand.”

All Hooters employees were transferred over after the move and none were laid off, McCabe said. Management is currently accepting male applicants as food servers.

The Hooters in Farmingdale also transformed into Bud’s Ale House last week, while an Islandia location was rebranded to “58’s” and one in East Meadow was closed completely.

There is another Bud’s Ale House in Astoria, which opened this September, McCabe said.