Tag Archives: Social Media

How new technology is bringing the social aspect back to gaming


| Brandpoint@queenscourier.com

14658545_web

The advent of popular 1970s video game Pong marked the start of a competitive and social nature of playing video games, where kids across the country would gather to compete and crown one person champion. Since then the gaming industry has seen countless changes and updates from gaming consoles, accessories, game features, graphics and of course, the style of game play. What once was a social activity evolved into an isolated hobby. Now, new technology is changing the future of gaming.

History of popular gaming

After Pong, Atari’s console was born in the mid-seventies along with the concept of cartridge-based games where gamers could access several different titles at once. In 1985 Nintendo came out with their first gaming console, which featured numerous multiplayer titles including Super Mario Bros. and a number of sports games that continued to dominate the gaming industry throughout the 1990s. These platforms were ideal for social, face-to-face multiplayer gaming as they supported multiple controllers.

Things started to gradually change as newer game consoles started to emerge and with them, new technologies. Now, for instance, almost all the major systems have some version of gesture control, revolutionizing the controller experience and therefore types of games that are made. Game makers are also catching up to new TV technologies. For example, Activision is working with LG to launch Call of Duty: Black Ops II in 3D, the next installment in the most successful gaming franchise of all time.

New tech only enhanced the social aspects of split-screen multiplayer gaming, which has been widely popular throughout recent generations of gaming consoles, driven by head-to-head competitive and casual games.

The dawn of online gaming rocked the gaming world because you no longer needed to be with your friends to play with them. Even more, if your friends weren’t around, you could still play multi-player with complete strangers. -

Modern gaming and social interaction

Today, gamers are highly competitive, but the social aspect of playing video games is diminishing. With online gaming, people play their favorite video games online against others from all over the world. Sounds social, right? There’s a catch: more often than not these gamers are alone playing video games for hours – the extent of their socialization is taunting their competitors.

Ultra-competitive gamers and casual gamers alike are hesitant to leave the confines of their personal gaming center, and online play allows them to fly solo. Many gamers have resorted to strictly online play and completely given up on social, face-to-face gaming. There is still hope, though, for gamers who miss hosting gaming parties and kids everywhere who still want to see their friends, even in an era where so many interactions are digital.-

A new and innovative “dual play” feature on the Cinema 3D TVs from LG allows gamers to see two completely different full-screen images on the same screen at the same time. Dual Play works via a special set of glasses. Gamers can rest assured, the technology works with any gaming console when playing a split screen format. Even better, gamers can enjoy playing online, but in groups instead of isolated in each other’s gaming layers.

Since its inception, gaming has become a worldwide pastime. Its origins were rooted in competition between at least two players, but in some cases, its evolution has pushed those competitors further and further apart. While there is nothing wrong with enjoying a gaming session alone, gamers can take comfort with the fact that the social aspect of gaming doesn’t have to be eliminated. You can play next to another person without suffering half the screen or worrying that your competitor is taking an unfair advantage, even when playing online.

NYPD to double gang unit


| ctumola@queenscourier.com

File photo

The NYPD is announcing an initiative today that will double the size of its Gang Unit and focus on social media to combat gangs.

Dubbed Operation Crew Cut, Police Commissioner Raymond Kelly will discuss the program Tuesday in a speech to the International Association of Chiefs of Police conference in San Diego.

In a pre-released copy of the speech obtained by The Courier, the number of detectives assigned to the “street crew” units will increase from 150 to 300 over time, he said.

Instead of concentrating on bigger gangs, such as Bloods and Crips, Operation Crew Cut will focus on ones where loyalty is tied to a small geographical area.

Police are also changing how they track gang activity by going online, where crew members are using sites such as Facebook and YouTube to brag about crimes and intimidate rivals.

This is the first time the NYPD has a “coordinated, consistent approach” to combating gangs, said Kelly

Though, as Kelly points out in his speech, gangs are “responsible for no less than to 30 percent of shootings in New York City,” shootings are down by about one percent compared to this time last year and murders have been reduced by 18 percent.

“We’re hoping that by focusing more resources in a coordinated thoughtful way on these crews we’ll reduce violent crime in New York City even further,” he said.

 

 

Politics in the Social Media Age


By Queens Courier Staff | editorial@queenscourier.com

By Kevin J. Ryan
As the technology that connects us constantly evolves, the core skill of written communication is the one constant foundation on which good technological communications must be built. However, public relations professionals, especially those working for a public figure, need to be proficient at using all the latest means of delivering their message. Today’s communications toolbox includes web sites, press releases, blogging, email, Facebook, Twitter, web analytics, YouTube, Digg and search engine optimization.

Demand the Brand

The names of celebrities are brands, like Nike or Apple. They differ from corporations, however, because they are each a personal brand. Public figures must promote and protect that brand even more rigorously than a corporation, because their own name is much harder to rehabilitate once it is damaged. Rock stars, movie stars and athletes are all personal brands, but politicians are under greater scrutiny.

A cautionary tale for politicians using social media is that of former Congressmember Anthony Weiner. The Weinergate flap ended his career and handed the district back to the Republicans. A company can introduce new products or change executive leadership to recover from a controversy, but a politician has no such luxury. The speed and effectiveness of social media is a double-edged sword. What takes seconds to post can cling to a public figure forever.

The Social Media Advantage

Twitter and Facebook are essentially short-form messaging platforms. A brief (140 characters) text message or “microblog,” often accompanied by a link, is all that fits in a Tweet. Facebook allows one to show and see a bit more, which can be better or worse. Like any format of writing, it’s as effective as the writer makes it. The text needs to catch the reader’s attention so that he or she will want to click on the link or follow the poster. A politician or campaign can waste a lot of time on Facebook or Twitter with little reward, if they’re not careful. As with all media, judicious use is key.
Candidates and officials from both parties have embraced the Internet and its social media tools to stay in touch with their constituents and keep them informed. Councilmember Eric Ulrich’s recent State Senate campaign was announced with YouTube, rather than an old-fashioned press conference. The video was distributed via social networking, such as Ulrich’s Twitter and Facebook accounts. Newspapers and bloggers immediately picked it up that morning.

One of the main uses of Twitter and Facebook is to push traffic (“hits”) to a blog/web site, where constituents should be able to see pictures, videos, full-length articles, press releases and biographical information on a candidate.

The traffic can be monitored with tools like Google Analytics, allowing staff to see which Tweets and Facebook posts are most popular. This is especially useful for a politician, because it enables him or her to gauge which issues are most important to voters.

Monitoring programs also allow users to see where the traffic is coming from and which links are being clicked, so a campaign can decide which news outlets or advertising opportunities are most effective. They can see referral traffic, where it’s coming from and where it’s being sent. Analytic programs are among the most useful, cost-effective weapons in the social media arsenal.

Google recently launched a new marketing campaign called Four Screens to Victory, as both a promotion for their technology and a tutorial on how to use it to reach voters via TV, computer, tablet and phone.

Another advantage to Internet-based communication is the timing. When voters look at Twitter, Facebook or a site like Google, they are receptive to messages and want to connect and gain information. More traditional media, like TV, radio and paper mailings often catch people when they’re either much less receptive or otherwise occupied. They can also bookmark, come back and look at a politician’s Tweet, blog or Facebook page at their convenience. That means the presence is long-term and cost-effective, especially for local politics.

Accept No Substitute

Twitter and Facebook are merely tools that will someday go the way of Betamax and MySpace. But the essential core communication skills necessary to make productive use of these tools will always be the same. Skill at writing, regardless of length, format or purpose is what drives a successful public relations campaign. The message needs to be clear, consistent and engaging.

All of these techno-tools can be learned fairly quickly, but there will never be a substitute for knowing how to write a good article, paragraph or line. Good writing is much harder to learn and far more valuable as it disappears from the world. Our Queens community leaders must balance both and continue to adapt to the ever-changing technological landscape.

Top Headlines From Around the Web


| jlane@queenscourier.com

Graphic by Jay Lane

Liu’s former campaign treasurer pleads not guilty to fraud

The lawyer for New York City Comptroller John Liu says his client may seek to be tried separately from her codefendant. Attorney Gerald Lefcourt notified a judge of the possibility Tuesday as his client, Jia ‘Jenny’ Hou , pleaded not guilty to fraud charges. Her name was added last week to an indictment returned against a New Jersey man. The man was arrested several months ago on charges he conspired to funnel illegal contributions donated by an undercover FBI agent posing as a businessman. He too pleaded not guilty Tuesday. Read More: New York Post

 

Knicks shattered over Amar’e injury

Steve Novak was crushed about Knicks teammate Amar’e Stoudemire’s lacerated left hand, explaining he thinks Stoudemire never realized the danger when he punched the glass case of a fire extinguisher after last night’s Game 2 loss to the Heat. “I feel awful for [Stoudemire] because he plays with emotion,” Novak told The Post. “And you’re walking in a hallway, and I don’t think he ever thought for a second that it was going to be glass, that it was going to shatter.” Novak said he “was right behind [Stoudemire],” though he cautioned, “but I didn’t actually see his hand. Read More: New York Post
Department of Education Outlines Social Media Policy For Teachers

The city has introduced its first guidelines for the use of social media by teachers. The Department of Education says teachers should refuse friend requests from students on their personal accounts on sites like Facebook and Twitter. They’re also being warned that their activity may be monitored and should have no expectation of privacy. Teachers will be given training sessions on the new guidelines. Education officials may also ask parents to sign consent forms before their children participate in social media activities or post their work online. Read More: NY1

 

 

Rent Guidelines Board Holds Preliminary Vote Tonight

Tenants and building owners will once again be squabbling over annual rent hikes for the city’s rent-regulated apartments as the Rent Guidelines Board holds a preliminary vote this evening at Cooper Union. Last year, the board hiked rents 3.75 percent on one-year leases and 7.25 percent on two-year leases. Tonight’s meeting is open to the public, but officials say any noisemakers that can be used to disrupt the proceedings are prohibited. Tenants rights groups and Occupy Wall Street demonstrators plan to hold a protest outside the meeting. The board’s final vote is on June 21. Read More: NY1

 

Cops probe death of baby girl on Staten Island

Police are investigating the death of baby girl on Staten Island, NYPD sources said Tuesday. Six-month-old Genesis Monge wasn’t breathing and had a 105-degree fever when her foster mother called 911 just past 10:15 p.m. Monday, sources said. Genesis was rushed from her home on Steuben St. to Staten Island University Hospital North, where doctors told police she had marks consistent with past trauma, sources said. Genesis died at 11:15 p.m. Read More: Daily News

 

Google knew Street View collected emails, passwords, personal information from millions worldwide

Google Street View had an eye on more than just city streets — it also once collected emails, passwords, Internet search histories, medical records and more from millions of people around the world, new documents show. An FCC report released Friday reveals Google spent over two years between 2008 and 2010 quietly capturing a mountain of personal information by tapping into unsecured wireless networks through its Street View cars, which drive around capturing snapshots to populate the search giant’s massive map database. Read More: Daily News

Measuring the ROI of social media? There’s a laugh, and a joke


By Queens Courier Staff | editorial@queenscourier.com

By Jeffrey Gitomer

I got an (unsolicited) email offering a webinar to teach me about how to measure, and the importance of measuring, the ROI of social media.

TOTAL JOKE. And a bad one at that.

Social media, business social media, is running wild – with or without you. Your customers and prospective customers are posting on Facebook whether you have the balls to have presence there or not.

And I am not just talking to companies – I am talking to YOU – the individual.

CONSIDER THIS: Of all the grassroots revolutions that have occurred on social media, none of them were started by companies or a governments. They were all started by people – people who were excited, people who were afraid, people who were pissed, and people who wanted change and spoke up. They spoke over CEOs, media, newspapers, government, lobbyists, and politicians.

HERE’S WHAT THEY SHOULD MEASURE: LRI otherwise known as Lost Revenue (and goodwill and customer loyalty) of Idiots.

While Macy’s and most other department stores are/were measuring ROI, Zappos is cleaning their clock, delivering value, connecting with and responding to customers one on one, and building a billion dollar empire in less time than it took Macy’s to expand to a second store 100 years ago.

Webinars on the subject of ROI of social media are likely run by the same people who thought Amazon.com wouldn’t make it. If Bezos measured the ROI at Amazon in the first five years, he would have quit. He accomplished domination while Barnes & Noble was measuring ROI, and Borders was going broke.

Amazon now has total market dominance based on leadership, vision, and technological excellence. Same with Apple. Microsoft used to laugh at them, now their employees all have iPads and iPods at home.

Measure? No, INVEST RESOURCES IN SOCIAL MEDIA WITHOUT MEASURING. NOW!

It’s way too soon to measure.

MAJOR POINT OF UNDERSTANDING: If they had measured the ROI of TV, or the computer, or the automobile, or the telephone, or the Internet after 5 years, NOBODY would have gotten involved, and we’d be in a technological bog – sinking.

Wake up and smell the opportunity!

People guarding nickels have no idea of the power or the value of business social media, much less social media. They have no idea of the lost opportunity, or the lost revenue. They have no idea of the perception and participation of customers.

My bet is people who measure the ROI of social media HAVE NEVER TWEETED. Wanna take that bet?

I define these people as the ones who still have a small rubber circle in the middle of their keyboard – completely out of touch with what’s new, and trying to prevent the unstoppable force of progress, and customers.

Wanna know who else “measured” financial return?

Blockbuster measured online movie services.

BlackBerry measured smartphones.

Microsoft measured music players.

Billion-dollar MIS-MEASUREMENT: Bank of America DIDN’T measure or understand the power of Facebook. They were greedily measuring increased revenue from debit card customers. Their billion dollar loss paled in comparison to their complete loss of goodwill. I doubt they will recover in a decade.

All of those companies are/were foolish.

There’s one company you want to take their time, measure nickels, rely on lawyers, and stick their big toe in the water before getting involved – that one company is your biggest competitor.

Here’s an easy plan to get rolling in a week or two:

1. Gather the email addresses of EVERYONE in your world.

2. Create a first-class, well tagged with key words, business page on Facebook, LinkedIn, and Twitter.

3. Start a YouTube channel by inviting your customers to film WHY they bought from you.

4. Map out a strategy, and goals for engagement, for Facebook, LinkedIn, Twitter, and YouTube.

5. Assign someone to monitor, post, and RESPOND to all who engage.

6. Create six value-based messages, two each for Facebook, LinkedIn, and Twitter.

7. Shoot 2-3 value-based (something your customers could use) videos and post them on YouTube.

8. Invite all of your customers to join you by sending examples of your value messages. I recommend one campaign per media for four weeks – but have links to all in each email.

9. Post something every day on Facebook. Tweet something every day. Link with 2-5 people every day. Post one video a week.

10. If you really want to create some buzz, convert your contacts to Ace of Sales (www.aceofsales.com) – and send emails that differentiate yourself from the competition.

10.5 Only listen to your lawyer if they tell you what you CAN do.

Jeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at salesman@gitomer.com.© 2012 All Rights Reserved. Don’t even think about reproducing this document without written permission from Jeffrey H. Gitomer and Buy Gitomer. 704/333-1112

 

A celebration of consistency. A legacy of insight.


By Queens Courier Staff | editorial@queenscourier.com

By Jeffrey Gitomer

This is the 20th anniversary of my first column. Sales Moves first appeared in the Charlotte Business Journal on March 23, 1992. The column was an instant success. It soon found its way to Dallas, Atlanta, Denver, Philadelphia, and a bunch of other cities. My column has appeared in more than 250 publications.

Mark Ethridge, then-publisher of the Charlotte Business Journal, novelist, Pulitzer Prize winning journalist, and my good friend and supporter, said that publishing Sales Moves was his most impactful marketing decision of 1992.

It was the turning point in my career.

As a result of the column’s publication, people began to call from all over the country, and still do every day. Newspapers called wanting to publish the column. Readers called to thank me for helping them make sales. I found out that salespeople were hanging my weekly article on the wall in their offices. They were copying the column and passing it around. They were mailing it to friends and coworkers in other cities. They were using the column to lead sales meetings.

All of that occurred before the Internet. Times, and publishing strategies, have changed. Drastically. So have lots of sales strategies. This writing is strategic for you to understand what is NOW, and what you have to do to be prepared for NEXT.

Think about the early days of URL registration. What kind of fortune could you have made if you had jumped on it? Did you? Many people waited. Too long. How long did you wait? I was astute enough to get my family name, “Gitomer.com.” You?

I have been writing for 20 years. For that same amount of time, I have asked you to write with me. I know what writing does because I live the essence of it. In 1992 you had to rely on print media. Now, you’re your own publishing house. There’s no reason for your voice to be muted, and (through search engines and social media) it has every opportunity to be found.

If you’re old enough to have been in the working world 20 years ago, you have seen many evolutions: cell phone, computer, laptop, software, Internet, e-mail, wireless connection, the rise and fall of CompuServe and AOL, car phones (remember them?) and the rise of China to name a few.

The list below is not a “to do” list. It’s a “to understand” first and to make a (flexible) plan of action second list. To take consistent, deliberate actions to create your own success. These are imperatives for “the now” and the near future. Imperatives are not optional.

Here are the imperatives of success for 2012 – and the next 20 years:

1. THINK. Set aside time to understand and see the big picture, and how you fit into it. Alongside of your “to do” list, create a longer list of “to become.” That’s where thinking comes from. KEY POINT OF UNDERSTANDING: Document as you think. Don’t let thoughts and ideas escape. Ever.

2. ALLOCATE TIME. Time management is passé. Allocate productive use for each hour of the day. Time management is a waste of time, has no finite measurement, and is confusing. Time allocation says: there are 24 hours in the day. And asks: how will you invest each one of them? Once you realize you need an hour to make follow-ups, an hour to answer e-mails, an hour to do business social media, and so on – you now understand where your day goes. There is flexibility to go on appointments, attend meetings, and be with your family – but “allocation” is a word that resonates and a concept you can control.

3. ATTRACT. Getting customers to call you is the real key to convert selling to buying. Writing with valuable messages creates attraction (not sitting on a couch manifesting). NOTE WELL: Please don’t confuse this with “prospecting” or “cold calling” – those elements of selling are over. You repel with cold call sales messages that interrupt others. You attract with consistent value messages.

4. ENGAGE. The step after attract is engage. I got you here. Can I keep you here? Why would I want to read, or get involved, or buy? Those answers will lead you to sales. Maybe you need to ask the last ten people that bought.

5. CONNECT. I may buy, but it may be transactional. Is there any reason to stay connected with you? I don’t know your reasons, but I know mine. My customers (like you) want more now and next knowledge. My customers want stuff about them and their success. Yours?

Yikes! I’m out of space. To be continued with the rest of the now and soon imperatives. This full two-part article will be prominently displayed on my web site. Stay tuned – and thank you for your loyalty.

Jeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at salesman@gitomer.com.

 © 2012 All Rights Reserved. Don’t even think about reproducing this document

without written permission from Jeffrey H. Gitomer and Buy Gitomer. 704/333-1112