Tag Archives: russell simmons

Russell Simmons returns to Queens for his Keep the Peace initiative

| amatua@queenscourier.com

THE COURIER/Photo by Angela Matua

Russell Simmons, a Hollis native and entrepreneur who co-founded the music label Def Jam and created the fashion line Phat Farm, came back to southeast Queens on Thursday as part of his Keep the Peace initiative.

Through his prepaid credit card company know as Rush Card, Simmons gave $25,000 to LIFE Camp, a Jamaica-based nonprofit organization that prepares youth and adults to become leaders in their community. The grants are specifically for organizations that have developed unique and successful models for reducing violence in their neighborhoods.

LIFE Camp is one of six nonprofit community organizations nationally that will receive a grant through Simmons’ program. As part of his announcement, the hip-hop mogul hosted a basketball game at I.S. 72 in Jamaica between employees at LIFE Camp and the 113th Precinct, and a public group meditation.

“I’m here because basketball is the perfect place to teach this because in basketball all of you who play ball have been in the zone,” Simmons said. “Everything is moving in slow motion and you can see the rim. That has to do with being present. For thousands of years people have meditated. I meditate with my children every morning before I take them to school and I want to teach you to meditate. We quiet the mind so we can be successful in life.”

Simmons led the gymnasium at I.S. 72 filled with summer campers in a 7-minute meditation. After the meditation, LIFE Camp employees and members of the NYPD played an intense game of basketball in front of the young crowd. New York’s Finest beat LIFE Camp 53 to 47 but the chance to meet officers face to face was the most important part of the day, according to Jahaun Atkins, a former adviser for LIFE Camp who participated in the game.

“I think it’s bringing back a good synergy,” Atkins said. “It’s getting people who didn’t know each other to communicate and have fun. Nowadays we don’t know the police. Back in the day we used to know their names.”

Erica Ford, founder of LIFE Camp, said that her organization has helped curb violence by providing a presence in the streets. Employees, also called Peace Keepers, wear orange shirts and engage the community in conversation. Many of these employees have been formerly incarcerated.

“If we look at the contradictions that exist in our community today, we have young people who are hurt and angry, we have people who work with young people who are hurt and angry, we have older people who are paid to keep people safe who are hurt and angry,” Ford said. “If we don’t help people to give them tools to reduce their anger and to help bring compassion…to your job, then there is no safety in our streets, there is no transformation.”

According to Ford, the organization has been successful in keeping its target area, which is in Jamaica around Sutphin and Guy R. Brewer boulevards, violence- and gun-free for 217 days.


Russell Simmons joins march to reclaim Queens streets for peace

| brennison@queenscourier.com

THE COURIER/photo by Billy Rennison

Residents and leaders in southeast Queens — joined by a famous native son — marched recently to return peace to their increasingly violence-filled streets.

The Sunday, August 19 rally, organized by The Peacekeepers Global Initiative, drew hundreds of locals bothered by the outbreak of shootings the area has witnessed — as well as parents who have buried children due to the violence.

“We need to make sure that we make our community a safe and decent place to live,” said Dennis Muhammed, founder of The Peacekeepers.

Murders are up 29 percent in Queens South this year, according to CompStat.

Joining the march was Queens native Russell Simmons, who said he was inspired by the neighborhood’s turnout.

“We have to give some sort of hope to the people in the community,” the Def Jam co-founder said. “Young kids in the hood don’t understand that there’s a lot of potential in them and when they see that we care, it matters.”

Parents of children lost to guns marched hand-in-hand with Simmons before speaking to the crowd in the Baisley Park Houses.

“My son was a good kid, he played ball, didn’t bother anybody, he was a momma’s boy. He turned 19 February 2; they murdered him March 2,” Shanta Merritt, mother of Darryl Adams, who was killed in Jamaica, said between tears. “I’m going to do anything and everything that I can to be a voice for my son. I don’t want this to happen to anyone else.”

As the march moved from Sutphin Boulevard and 111th Avenue to the Baisley Houses, residents came out, with some joining the march and the chants to reclaim the streets for peace.

“It’s us that’s going to protect our community, it’s us that’s going to change what’s happening in our communities, it’s only us working together that can make a difference in what going on in our communities,” said Erica Ford, founder of LIFE Camp, a violence prevention advocacy group.

The community has been calling for something to be done that will help end the violence, but leaders agreed the rally needed to be only the beginning of the change.

“We do have a responsibility and that responsibility is to make sure this is not just an event, a one-time affair,” said Congressmember Gregory Meeks. “We need to be back out here when there’s no cameras, when there’s no attention.”


| jlane@queenscourier.com

Beastie Boys” rapper MCA — real name Adam Yauch — has died.

In 2009, MCA announced he was being treated for a cancerous parotid gland and a lymph node (below). He has since undergone surgery and radiation therapy.

So far, it’s not clear if the death is related to the rapper’s battle with cancer.

Russell Simmons‘ website GlobalGrind.com first reported the death. We have spoken to people independently connected to the rapper who also say he is dead.

MCA co-founded Beastie Boys in 1979 with Mike D, and Ad Rock. The group has won multiple Grammys and were inducted into the Rock and Roll Hall of Fame this year.

MCA became a vegan at the recommendation of his Tibetan doctors.

Yauch is survived by his wife and daughter. He was 47. Read More: TMZ