Tag Archives: Ridgewood Social

Ridgewood woman goes on TV to change look


| ctumola@queenscourier.com

Photos courtesy of TLC

When Ridgewood resident Sarah Feldman decided to take the brave step of changing up her look to go with her growing businesses and roles in the community, she didn’t ask for advice from friends and family or stop by a local clothing store — she turned to national TV.

But the show, TLC’s “Love, Lust or Run,” had a larger impact on the 27-year-old and some of its viewers than she ever imagined.

“I was worried. I didn’t know what they would do,” Feldman said.

“I thought they would put me in a boring business suit,” she added.

Feldman had only seen the makeover show, hosted by Stacy London, formerly of the same network’s “What Not to Wear,” once before applying, and thought it would be “funny” to send her footage, but didn’t think she would be “weird enough.”

But her look made the cut, and it made quite the impression on London. When Feldman stepped into the studio with her pink hair and cat coat, London reacted by saying, “I’m confused” and “You look like a sherpa.”

Another of Feldman’s looks, which she described on the June 19 episode as “granny chic meets acid princess raver goth child from the ‘60s,” showed her sporting butterfly wings.

But  the busy entrepreneur knew it was time to stop hiding in her clothes, something she felt like she was stuck doing from her adolescence.

As a new member of Community Board 5, she wanted a more appropriate look for her new role, but to also maintain her artistic, creative side, said Feldman, who also runs Ridgewood Social and Ridgewood Market.

The premise of the show, beyond a basic makeover, is to ask people on the street to rate the person’s look and say whether it makes them feel “love,” “lust” or makes them want to “run.”

Though the comments were unflattering, including that she belonged in an “artisan enclave,” and that her look wasn’t appropriate for business, Feldman said she “felt relief” when she heard the comments because she had been hiding for a long time. She was actually more apprehensive about the makeover.

Sarah in an after look.

Feldman trying on clothes during the show.

Feldman not only ditched the pink hair, turning into a brunette (she had predicted that the hair stylist would make her blonde), but was also shown by London how to pick out better fitting clothes.

“I look so smart,” Feldman said during the reveal.

Not only did the people on the street now love what she was wearing, but her fiance Neil surprised Feldman by appearing via video to tell her that he loved her new look and to say that she was “still the beautiful girl I fell in love with.”

London also surprised Feldman with a bag — made from her cat coat.

“Everything she was doing beforehand was really about creating a distraction and now she is going to see herself as an asset,” London said.

Stacy London with Sarah in her after look.

Stacy London with Feldman in her after look.

Since the show, Feldman said she has kept the brown hair and gotten rid of her old clothes.

“I didn’t really think shows like that had an impact,” she said.

Feldman’s appearance also made an impression on some of those watching. She has received letters from girls around the country saying that they can relate to her experience and honesty, and that they “don’t feel alone anymore.” Some even told her they cried during the episode and lauded Feldman’s bravery for going on the show.

“It wasn’t my intention,” she said, “but it was a definite positive.”

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Ridgewood getting its first Starbucks


| ctumola@queenscourier.com

Photo via Dome Poon/Flickr  Creative Commons

Updated Saturday, May 9, 12:36 p.m.

Starbucks is setting up shop in Ridgewood later this year, according to the coffee company.

After initially saying that there were no immediate plans to announce a store opening in the area, a Starbucks spokesperson later confirmed to The Courier on Friday that the chain will be opening a location at 329 Wyckoff Ave., on the Bushwick border.

“We are committed to being a good neighbor in Ridgewood and to having an open dialogue with the community,” Starbucks said in a statement. “We look forward to acting as a gathering place for citizens and visitors of the community for years to come as well as sharing strong connections with the community both inside and outside our stores.”

The coffee place will be the first Starbucks in the neighborhood. Currently, the closest Starbucks to the area is in Glendale at The Shops at Atlas Park.

Construction can be seen on the lower level of the Planet Fitness. (Photo by Angela Matua)

Construction can be seen on the lower level of the Planet Fitness. (THE COURIER/Photo by Angela Matua)

Ridgewood Social, which first reported the opening, said the Planet Fitness on Wyckoff Avenue near Myrtle Avenue is renting out its space and being converted into the coffee shop. The gym has the same address as the one given by Starbucks for the future Ridgewood location.

“The construction/remodeling is well underway” and has been “confirmed with the manager of the Planet Fitness,” according to its website.

The gym declined to comment on the opening of the Starbucks to The Courier, but said there was construction going on in its building.

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Ridgewood reacts to first episode of ‘Weird Loners’


By Queens Courier Staff | editorial@queenscourier.com

Photo by Anthony Giudice

BY CRISTABELLE TUMOLA AND ANTHONY GIUDICE 

Imitation is not always the sincerest form of flattery.

A group of Ridgewood residents had mixed feelings as they gathered at a local bar to watch the premiere of “Weird Loners,” a new Fox comedy that uses the area as the inspiration for the show’s setting.

“The group [that lives in the] house in the show represents the patrons of the bar,” said Steven Lewis, co-owner of Queens Tavern, who, with Sarah Feldman from Ridgewood Social, had the idea to hold a screening party at the bar. “There has never been a show centered in Ridgewood on TV. The show was better than I thought it would be.”

“Weird Loners” centers on four relationship-challenged 30-somethings who unexpectedly end up in each other’s lives and start bonding while living next door to each other in a Queens townhouse.

According to creator and executive producer Michael J. Weithorn, the setting is based on Ridgewood, though the show’s current scripts don’t directly mention the area. There are future plans, however, to more directly feature the neighborhood in the sitcom.

 Becki Newton as Caryn, Zachary Knighton as Stosh, Meera Rohit Kumbhani as Zara and Nate Torrence as Eric (Michael Becker / FOX/Copyright 2014 FOX Broadcasting)


Becki Newton as Caryn, Zachary Knighton as Stosh, Meera Rohit Kumbhani as Zara and Nate Torrence as Eric (Michael Becker/FOX/Copyright 2014 FOX Broadcasting)

About 25 to 30 people came out to the Queens Tavern Tuesday night to check out the show’s 9:30 p.m. debut and share their opinions, with the bar handing out noisemakers to the crowd so they could jeer at any mention of the borough.

During the fun and sarcastic mood of the evening, the crowd booed at the large living room of Becki Newton’s character Caryn and the exterior shots of the neighborhood. Weithorn had the set designer research Ridgewood’s old buildings, but the show was shot in Los Angeles.

“The show was corny,” said Morgan Pielli, who has lived in Ridgewood for two and a half years. “I thought it represented Ridgewood terribly. The set looked nothing like it.”

Liz Babish, who has also resided in Ridgewood for around two years and hails from New Jersey, was more optimistic about “Weird Loners” as a comedy, but said it wasn’t a reflection of her area.

“It has potential,” she said. “The show has a ‘New Girl’ vibe. Ridgewood was not represented at all.”

Babish was right about the “New Girl” feel — Jake Kasdan, an executive producer for the Zooey Deschanel series, is also an executive producer for “Weird Loners,” and even directed the pilot.

Attendees overall had positive reactions to the entertainment value of the first episode, which lays out how the four main characters — Caryn (Becki Newton), Stosh (Zachary Knighton), Zara (Meera Rohit Kumbhani) and Eric (Nate Torrence) meet and end up living adjacent to each other in Queens. The final scene finds the foursome mocking and then crashing a nighttime wedding in Flushing Meadows Corona Park.

But they felt the comedy featured little of Ridgewood, and what it did portray wasn’t an accurate depiction.

“It didn’t show anything of Ridgewood. I hope it gets more street views of Ridgewood,” said Timothy Bakth, who has lived in Ridgewood for all 31 years of his life. “Being from Ridgewood my entire life, I wish they would have taken a look at Ridgewood 10 years ago; many things have changed.”

Queens Tavern is holding another viewing party next week, on April 7 at 9 p.m. “Weird Loners” airs Tuesdays at 9:30 p.m. on Fox.

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Ridgewood bar to hold viewing party for ‘Weird Loners’ premiere


| ctumola@queenscourier.com

Michael Becker / FOX/Copyright 2014 FOX Broadcasting

The neighborhood that inspired the backdrop of a new Fox comedy will be holding a viewing party at a local bar for its premiere that is likely to be filled with more jeers than cheers.

Weird Loners” is about four relationship-challenged 30-somethings who unexpectedly end up in each other’s lives and start bonding while living next door to each other.

Creator and executive producer Michael J. Weithorn, who also co-created “The King of Queens,” decided to use Ridgewood as the setting for the show.

He had the set designer research the old buildings of the neighborhood for the Los Angeles-shot show, and used a Polish delicatessen he visited in the area as a child for the inspiration for the background of two of the characters.

But these attempts to replicate Ridgewood don’t seem to be sitting well with some of its own who are planning on attending a party to watch its depiction on the small screen.

A “Let’s Watch ‘Weird Loners’ Together…Party” is set for Wednesday at 9 p.m. at Queens Tavern, at 68-69 Fresh Pond Rd., hosted by Sarah Feldman from Ridgewood Social, who will be grabbing the mic during commercial breaks. According to the event description:

Grab a beer and uncomfortably watch the first episode at Queens Tavern on their full screen! Be in awe of how large their indoor apartment is! Then ask yourself… “if that is considered weird by mainstream standards… what am I?” Make bets with your fellow friends on how long until this show gets cancelled!

P.S. The word “Quooklyn” is banned from the party.

If the show does get the ax early on, locals won’t need to worry about any direct references to Ridgewood.

According to Weithorn the show’s current scripts don’t directly mention the neighborhood so far, but there are future plans to feature it more prominently in the comedy.

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Ridgewood residents to host first ‘spooky bar crawl’


| slicata@queenscourier.com

THE COURIER/Photos by Salvatore Licata

As Ridgewood adults grew out of the trick-or-treating phase they found another way to have some fun in the festive spirit of Halloween this year.

A spooky bar crawl around the neighborhood will be happening on Saturday, Oct. 25. The crawl, which was put together by Ridgewood Social in concert with some local groups and bars, will start at 7 p.m. and run through many of the popular bars in the neighborhood.

“We want people to come out in costume and have fun,” said Sarah Feldman, a Ridgewood resident and operator of Ridgewood Social. “We are really looking forward to it.”

The bar crawl will start in Brooklyn by the Bushwick/Ridgewood border at the bar Old Stanley’s. It will then make its way into Ridgewood as its next stop will be Paradise, on Woodward Avenue.

After that, the crawlers will make their way to Windjammer, Gottscheer Hall, Bleachers, Cozy Corner, Cream and finally end at Queens Tavern.

tavern

Along with the drinks, there will be contests, dancing and raffles.

To find out more, check out “Ridgewood Social” on Facebook.

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Ridgewood bar hosts first variety and burlesque show


| slicata@queenscourier.com

Photos Courtesy of KissedPR

Queens County took on a whole new meaning when a Ridgewood bar hosted a burlesque show.

The first-ever Ridgewood Variety Show, held on Aug. 14, bedazzled patrons at the Queens Tavern on Fresh Pond Road.

“There were so many talented acts,” said Sarah Feldman, one of the organizers of the event and operator of the website Ridgewood Social. “The bar owner and the locals had a fabulous time.”

The two–hour show, held in front of more than 30 cheering guests, included drag, dance, singing, comedy and burlesque acts.

Headliners included New Orleans chanteuse Bronze Bettina, “Maven of the Underworld” Lady Zombie, premiere female drag queen Miss Crimson Kitty and Jantina, the “Burlesque Booty Queen.”

“This was a variety show and the difference between a variety show and a burlesque is you have an opportunity to entertain people with more unique performers,” Feldman said.

The event was put together by both Ridgewood Social and KissedPR, a public relations firm for small businesses. One person even commented on how the performances reminded them of what used to happen in Greenwich Village and said it was a “very New York City” kind of night.

The show worked out so well that Feldman was asked to put together another one and is hoping that she can have it as a monthly event at the tavern.

Already, she and the owner of the Queens Tavern have scheduled for the next show to be on Sept. 18 and hope for an even bigger crowd.

 

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