Tag Archives: Queens Lager

Queens Brewery hoping to host parties ahead of grand opening to raise money

| lguerre@queenscourier.com

Photos courtesy of Queens Brewery

The grand opening ceremony for Queens Brewery’s new Ridgewood location probably won’t be held until after renovation is complete in September, but there may be parties at the space before that this summer.

The brewery is interested in renting out the outdoor space of its new home for events and parties to raise money to complete interior renovation of the facility.

“Building out a space does cost a lot of money and we want to raise it to get it done,” said Jason Wolf, who handles marketing for the brewery.

As part of its effort to raise money for construction costs, the brewery will also launch a Kickstarter campaign by next month. Wolf couldn’t say how much the they needed to raise yet.

After nearly two years and hundreds of thousands of pints of beers, the Queens Brewery recently announced that they were moving into a Ridgewood warehouse at 1539 Covert St., not far away from the L train Halsey Street station.

The new space boasts 2,500 square feet in two floors. The entire second floor will be used for beer production.

15-39 Covert St.

15-39 Covert St.

The first floor will be used for retail and leads into a huge backyard, which will be transformed into a beer garden.

Queens Brewery’s beers have been on tap in many bars citywide and even in Citi Field, but in the coming weeks the brewery will be introducing cans, which will be sold at grocery stores in the city, according to Wolf. Prices will vary, but they could retail for about $9.99 for a pack of four.

Wolf couldn’t announce which stores would sell the beers, but he added, “You’ll know the stores. It’ll be very easy to find these beers.”

Interior renovations for the Queens Brewery is expected to begin next month.


Queens Brewery wants to bring back borough

| aaltamirano@queenscourier.com

Photos courtesy of Nelson Rockefeller/Queens Brewery

Nelson Rockefeller is making sure no one forgets the borough after tasting his Queens Lager.

Coming from a family of barley wheat farmers, Rockefeller — no relation to the former governor — was always surrounded by one of the top ingredients that would take him to starting his own business.

Growing up north of Seattle, Washington, Rockefeller would wake up early to work on the farm and by 10 or 11 a.m. was looking for food and something cold to drink. And what’s better than an ice cold beer?

“That’s where we got the beer culture from,” he said.

Yet his love for beer continued to brew even as he attended Washington State University as a classical pianist major. In his junior year he decided to change his major to fine arts and in 2002 came to New York to finish his senior year at Stony Brook University, where he made the decision to stay in Queens. He currently lives in Maspeth.

His love for beer and the borough continued and he came up with the idea to start his own micro- brewery with the help of a team of business partners.

Queens Lager, which is the first line of beer from Queens Brewery, made its first public pour during the New York City Craft Beer Festival on July 20 at Webster Hall in Manhattan.

In the beginning of August, the first distribution of the beer began and Queens Lager can now be found in almost 40 bars around Queens, including the Courtyard Alehouse in Sunnyside.

“It’s like giving birth,” said the father of three. “It’s one of the best feelings in the world.”

At the moment, although Queens Brewery is headquartered in Long Island City, brewing and packaging takes place in Saratoga Springs. But Rockefeller is looking for a place in the borough to call home.

As for their future facility, Rockefeller would like to work with 5Pointz artists to decorate the indoor and outdoor walls while curating pieces as well. He said he would also like to work with Edwin Safarian, a professional arm wrestler, and the New York Arm Wrestling Association.

Although Queens Lager is the only beer Queens Brewery is currently distributing, Rockefeller is constantly experimenting with brew recioes to come up with new additions.

Queens Brewery is sticking to selling Queens Lager throughout the borough but hopes to expand its distribution to other cities in the future.

“You take care of home base first,” he said. “Queens is forgotten. We’re bringing back Queens.”

Looking to make Queens Lager a household name, Rockefeller has written a song for the beer that will be printed on their pint glasses. A video for the song, directed by Marcin Stawarz, can be found on the Queens Brewery website at www.queensbrewery.com and will feature a new artist every month.

“It’s one of the best songs I’ve ever written,” Rockefeller said.

Rockefeller says the big advice he gives people looking to have a nice cold drink is to try something new by ordering half glasses and samples.

And what better way, he said, than by sipping some Queens Lager.