Tag Archives: New York City Regional Economic Development Council

‘This is Queens’ app launches


| lguerre@queenscourier.com

THE COURIER/Photos by Liam La Guerre

All of Queens is now available right in your pocket.

The Queens Chamber of Commerce announced the launch of the “This is Queens” app for Android and iPhone mobile devices on June 27, in time for tons of tourists at upcoming major events in the borough.

The app, which can be downloaded at ThisisQueens.com, is free and lists numerous Queens sites, restaurants, hotels and adventures that tourists and even residents can experience.

“This is going to help people around the world learn about all the great things they can do in Queens,” said Jack Friedman, executive director of the Queens Chamber of Commerce. “And we’re not talking about the normal things. We talking about visiting 5 Pointz in Long Island City, we’re talking about taking kayak rides on the East River.”

The New York City Regional Economic Development Council supported the application and pushed for funding from the New York State Department of Economic Development, which gave the chamber $100,000 to develop it.

The app is expected to attract fans attending the upcoming MLB All Star Game at Citi Field next month, the U.S. Open at the Billie Jean King National Tennis Center in August and the 2014 Super Bowl at the Metlife Stadium next year.

After viewing the events visitors can use the app learn about unique sights, diverse restaurants or get exclusive deals from businesses in Queens.

“People use the Internet today for just about every part of their life and so to have this app sends a message to people all around the world that we are on the map,” said Deputy Borough President Barry Grodenchik. “It will bring a lot of tourism dollars here, a lot of investment and we are looking forward to that investment as the years go forward.”

“This is Queens” was developed in two-and-a-half months by Digital Natives, a digital marketing agency in Long Island City. The app is real time and will be upgraded to reflect changes to businesses and sites, such as the designation of Forest Park Carousel in Woodhaven as a landmark, which occurred the day before the app was launched.

Businesses and Queens sites already seem to be excited about the app.

“We have so many events, programs for the entire family, this [app] is great so that people know what is going on in Queens,” said Malika Granville, a spokesperson from Flushing Town Hall.“If they’re looking for something to do on a Sunday they zoom through the app and ‘oh Flushing Town Hall has free yoga.’”

The app is not optimized for iPads, however, so pictures and passages won’t appear as they should. And although the app represents the most diverse borough in New York, English is the only language currently available, while plans to add Spanish, Chinese, Korean and other languages are in the works.

 

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