Updated Wednesday, Sept. 2, 10:51 a.m.
Macy’s Backstage, a new off-price store that the retail brand is opening in three New York Metro area locations on Sept. 2, will debut at the mall with a ribbon-cutting ceremony and marching band, according to a Macy’s spokeswoman.
“We are very excited to be debuting Macy’s Backstage store for shoppers in Queens who love fashion for themselves, their families and homes all at a bargain” she said. “Macy’s Backstage will entertain shoppers and will surprise them with designer deals and savings. The store will feature merchandise that will reflect the styles and tastes of the Queens shopper.”
Offering discounts at 20 to 80 percent off, Macy’s Backstage will feature both merchandise from previous seasons and newer products.
According to the retailer, each store will be curated to the “fashion styles of the community it serves.” Available items will include men’s, women’s and children’s apparel; shoes and accessories; housewares and home textiles; and an assortment of home decor, bath and beauty products, such as nail and hair care, as well as toys, tech products, gadgets and more. The store will also feature a beauty section where shoppers can sample and experiment with cosmetics and fragrances that include premium brands, and a Sunglass Hut outpost.
Each Backstage site is expected to give Macy’s shoppers a unique experience from its other stores, as they are a “more intimate venue,” according to retailer, ranging from 25,000 to 35,000 square feet. Macy’s also promises that each one offers an “easy-to-shop store environment,” with mobile check-out stations outside the dressing rooms, and other amenities such as free Wi-Fi, designated charging stations and accessible parking.
The other stores that will be opening along with the Queens location on Wednesday are at in Sheepshead Bay, Brooklyn and Melville Mall in Huntington, Long Island. A fourth location in Lake Success Shopping Center in New Hyde Park, Long Island, will be opening on Sept. 19, and two additional stores in the Fordham section of the Bronx and Essex Green, NJ, will debut in late fall.
The selection of Queens Place as one of the first Backstage stores is particularly fitting, as the shopping center was constructed as a Macy’s in the mid-1960s. Though the store later relocated to the nearby Queens Center mall, Queens Place still houses a Macy’s Furniture Gallery.