Tag Archives: La Torre

Cross Bay biz: Coming back from the storm


| mhayes@queenscourier.com

THE COURIER/Photos by Maggie Hayes

The record-breaking winter brought on two different fates for two iconic Cross Bay Boulevard businesses.

Giovanni Malinconico has experienced what he calls “life’s punches” when it comes to his bakery La Torre, a Howard Beach staple for nearly three decades.

When you walk into Malinconico’s pasticceria, you’re greeted with the sweet smell of fresh pastries and desserts.

But the dough hasn’t risen for Malinconico, known in Howard Beach as “John da Baker,” thanks to repeated snowstorms over several weekends.

“This is a weekend business,” he said. “I’ve lost about 10 percent. January and February aren’t strong months to begin with, so this made it even worse.”

This is the second straight slow season for the baker, who said he lost 60 percent of “normal income” in the year following Sandy.

The superstorm hit three weeks before Thanksgiving, Malinconico’s “number two holiday” in sales, he said. The first, Christmas, was “just pathetic.”

“Nobody was thinking about buying things, nobody had their homes to celebrate in,” he said. “The hammer just keeps nailing you down. These are what they call ‘life’s punches.’”

However, a few blocks up Cross Bay, Ragtime Dairy, a gourmet supermarket, has maintained its steady stream of customers despite Mother Nature posing a threat.

“The store is never closed,” said Anthony Ribaudo, store manager. “When snowstorms come, people like to load up on their goodies in case they’re stuck at home.”

But, like La Torre, January and February are slow months for the 30-year-old neighborhood market, and the manager is looking forward to altering the menu to compliment warmer weather by bringing in fresh salads and wraps.

Other Cross Bay businesses have made their way back after Sandy, and a strip that had dozens of vacancies now has only a few. “We will always be open for our customers,” Ribaudo said. “With that, we’ll never have a problem.”

 

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