Tag Archives: Indiegogo

LIC’s Secret Theatre to stay open after surpassing fundraising goal


| aaltamirano@queenscourier.com

Photo by Orestes Gonzalez

The show will go on at one Long Island City theatre thanks to a successful online fundraising campaign.

Last month Richard Mazda, founder of the Secret Theatre, located at 44-02 23rd St., started an Indiegogo campaign looking to raise enough money to help keep the doors of the theatre open.

The fundraising site came after Mazda said the theatre had to deal with financial difficulties starting in late 2012 after the Department of Buildings (DOB) found the landlord’s certificate of occupancy was out of date.

The goal of the Indiegogo campaign, which ends Sept. 4 at 11:59 p.m., was set at $10,000, and as of Thursday afternoon $10,860 had been raised.

“I feel really good about it,” Mazda said about seeing the overwhelming amount of support. “Coming out and saying we’re in trouble was not easy. I feel very luck that so many people did rush to help.”

The Secret Theatre opened in 2007 and has since produced weekly children’s theatre shows, held classes for students, provided coaching services, produced in-house shows and co-produced productions.

Along with raising the money to pay for expenses, Mazda also said the funds will go toward renovations such as putting a restroom inside the Little Theatre, which had to be moved to an alternative spot in the 23rd Street building after violations were found by the DOB.

He also hopes to turn the theatre into a nonprofit organization.

Mazda said he plans to start the Queens Theatre Fund, a small organization which brings together the Queens theatre community to create funding for “exceptional and emergency circumstances,” such as the one in which the Secret Theatre found itself.

“I tried to be very transparent and sincere and a lot of people have said to me that what I was saying to them hit home. They understood from the way that I communicated the message,” Mazda said about the overall fundraising experience. “I think they realized the Secret Theatre is a resource for the community.”

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LIC’s Secret Theatre turns to fundraising campaign to survive


| aaltamirano@queenscourier.com

Photo by Orestes Gonzalez

One Long Island City theatre is looking to raise enough money to help keep its doors open.

Richard Mazda, founder of the Secret Theatre, located at 44-02 23rd St., has started an Indiegogo fundraising campaign after having to deal with financial difficulties starting in late 2012.

The difficulties came after the Department of Buildings found the landlord’s certificate of occupancy was out of date, which meant that Mazda had to pay DOB fines, hire architects to get correct permits in place and also move the site’s Little Theatre to an alternative spot in the 23rd Street building.

“We were under the threat of closing one space and just having the big theatre, or closing both spaces and literally calling it a day,” Mazda said. “No matter how hard we tried we couldn’t dig our way out just from our normal thin profit margin.”

Mazda continued to explain that the Secret Theatre breaks even with the money coming in from ticket sales, but to pay for the “unexpected costs” they now had to turn to the community to help cover some debts and also continue offering programs to the community.

The Secret Theatre opened in 2007 and has since produced weekly children’s theatre shows, held classes for students, provided coaching services, and produced in-house and co-produced productions.

“I am comfortable that we will raise a good amount of money,” Mazda said. “I am very moved by the support we are receiving so far and I look forward to being able to thank more people.”

Along with raising the money to pay for expenses, Mazda also said he hopes to bring change to the Secret Theatre and turn it into a nonprofit organization.

The Indiegogo campaign has a goal of $10,000 and will run until Sept. 4.

“At this point in time I don’t think we will close. We are still in trouble, but the reaction from people has been incredible,” Mazda said.

For more information visit secrettheatre.com. To donate to the Secret Theatre’s fundraising campaign, click here.

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