Tag Archives: Forever 21

More retail coming to Shops at Atlas Park


| ctumola@queenscourier.com

THE COURIER/Photo by Liam La Guerre

More retail is coming to a Glendale shopping center about a year after the mall underwent a makeover.

The Shops at Atlas Park announced Thursday it will be opening a Footlocker, Payless ShoeSource, Auntie Anne’s, beauty retailer ULTA Beauty and Crazy 8, a children’s clothing and accessories store.

The shopping center, located at 8000 Cooper Ave., and owned by Macerich, is also in the process of planning its Summer on the Green event series, which features family-friendly programs, such as movies and concerts.

Last summer, Atlas Park opened the Center Green, a 10,000-square-foot area especially designed for events, as part of an overall redesign for the mall.

After shoppers said the center’s selection of stores was subpar, Macerich, with the hopes of a new and improved retail experience, also brought in new retail last year, including, Charlotte Russe and Forever 21.

 

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Shops at Atlas Park opens the Center Green


By Queens Courier Staff | editorial@queenscourier.com

THE COURIER/Photo by Mike DiBartolomeo

On Tuesday, July 2, the Shops at Atlas Park officially opened the Center Green, a 10,000-square-foot area especially designed for events. The Center Green is the heart of the overall redesign planned by Macerich, which is bringing new retail power to the property with the new additions of Charlotte Russe, Forever 21 and Boom Zone.

“Summer on the Green,” the season-long events series, kicks off July 4. For a full list, visit www.shopsatatlaspark.com.

 

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New stores hope to bring new life to Atlas Park


| mhayes@queenscourier.com

Photo courtesy of Macerich

With the revamp of a Glendale shopping center well under way, hopes of bringing a new and improved retail experience for residents are high.

Marketing manager Dawn Simon said the Shops at Atlas Park need “new energy and excitement.”

Shoppers previously said the selection of stores at the center was subpar, but Macerich, which owns the facility, aims to change that this summer.

“New retailers and a new gathering place are just the start of the great benefits and offerings that the Shops at Atlas Park will provide,” Simon said. “Our vision and plans for the center are continuing to come to life.”

Charlotte Russe and Forever 21, two popular national brands, will open in the Shops this summer. The Center Green, a gathering area within the shopping center, is currently under construction. It is designed to host community events and live performances.

“Bringing the community together and hosting these events will create a sense of space to not only shop and dine but to be entertained,” Simon said.

She added the Center Green was also created with families in mind.

Macerich is researching new offers and concepts for shoppers, but could not share specifics as to what additions, if any, will be made to the shopping and dining mix. Macerich said its leasing team is working to bring in new stores and restaurants.

The Shops at Atlas Park is in a prime location in Glendale, right near Cooper Avenue and 80th Street. Macerich hopes to make it “much more than a shopping center,” Simon said.

For continual updates on the Shops’ progress, visit www.shopatlaspark.com.

 

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More shops, other changes coming to Atlas Park


| mhayes@queenscourier.com

Photo courtesy of Macerich

A Glendale shopping center is scheduled for a makeover, ready for residents to enjoy this coming summer.

The Shops at Atlas Park, which has struggled in recent years, announced the addition of two popular retail stores, Forever 21 and Charlotte Russe. Construction has also begun to update the property’s signature Center Green open space.

“We are investing in The Shops at Atlas Park as an appealing centerpiece for this part of Queens,” said Liza Diaz, property manager for the site. “Our vision is to create not only a fine shopping destination with great dining options, but to establish a community gathering spot with the Center Green.”

Macerich, a real estate investment trust, acquired ownership of the mall in 2011. In the past, residents have expressed frustration regarding store selection, but hope for a revamped center still remains.

“Atlas Park has the potential to be a great economic engine for Glendale and the surrounding communities” said Councilmember Elizabeth Crowley. “Macerich has a proven record developing malls, and I believe the new stores and outdoor performance space will bring new life to Atlas Park.”

The center court area will include new, movable glass kiosks for seasonal and specialty merchandise, as well as a 10,000-square-foot area designated for community events and live performances. Roughly 100 new parking spots will be added to the area, intended to improve convenience for shoppers and diners.

Developers believe that the retailer additions are a “real fit for the dynamic community” of Glendale. This addition is just the first of many that Macerich hopes to make as it enhances the mall’s retail lineup, as well as other attractions.

“This community is looking for a retail, dining and entertainment destination that feels modern, comfortable and family-friendly,” said Diaz.

 

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Forever 21 may be coming to Atlas Park


| ctumola@queenscourier.com

DSC_0929s

The Shops at Atlas Park is still suffering a year-and-a-half after it was bought at a foreclosure auction. But a new tenant, Forever 21, could help the Glendale open-air shopping center turn a financial corner.

Though its owner, Macerich, could not “confirm details of any retailers at this time,” a Forever 21 spokesperson confirmed to the Daily News that a 15,000-square-foot store will open there in early 2013.

Forever 21 is a modestly priced chain that sells trendy clothes and accessories for women, men and kids, but is particularly popular among females in their teens and early 20s. It has several stores in Manhattan and Long Island, but only one store in the borough, at the nearby Queens Center Mall in Elmhurst, which Macerich also owns.

Unlike the booming Queens Center, Atlas Park has had difficulty attracting shoppers, who complain about its paid parking and store offerings.

“There’s nothing there to buy. You’re paying parking for no place to shop,” said Glendale Civic Association president Kathy Masi. She is happy about any store that can pay the rent, especially one that is geared towards the young people who frequent the mall on the weekend.

In addition to retail shops, the 377,924-square-foot shopping center has restaurants, offices and a movie theater, and hosts concerts.

“We do a lot better during nights and weekends because people come here for movies and the restaurants,” said Peggy Zhu, an employee at clothing and accessory store Momo.

One restaurant, California Pizza Kitchen, says that business for them has been fine.

But since Atlas Park opened in 2006, business hasn’t been fine. Three years after purchasing it, its original owners defaulted on a $128 million loan. In January 2011, Macerich bought the center for $54 million at a foreclosure auction.

The Santa Monica, Calif.-based company seems to recognize that Atlas Park is still struggling, and is considering renaming the shopping center and making other changes.

“Whenever we redevelop, there is a whole list of possibilities, and a name change is one of them,” Tim Steffan, senior vice president of property management at Macerich told The Queens Courier earlier this year. He also said that any mall needs an anchor or destination to attract customers—and local residents agree.

“The stores are too expensive here. They need more stores like the ones in Queens Center that are cheaper,” said Glendale mother Jackie Jenna, 51.

“There’s a bunch of shoe stores but not a lot of cheap places for young people to shop,” said 18-year-old Michelle Ricciardi of Middle Village. “I think Forever 21 will bring a lot of people to the mall.”

Additional reporting by Phil Hertling