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Measuring the ROI of social media? There’s a laugh, and a joke
Business Queens Courier Staff 4/15/2012 at 7:37AM

By Jeffrey Gitomer I got an (unsolicited) email offering a webinar to teach me about how to measure, and the importance of measuring, the ROI of social media. TOTAL JOKE. And a bad one at that. Social media, business social media, is running wild – with or without you. Your customers and prospective customers are [...]