Maria Cruz, 14, and Djhai Facey, 17, will model clothing as a part of J.C. Penney’s “Bend the Trend” campaign, which hopes to encourage children going back to school to combine different trends for their own personal style. Cruz and Facey will be paired with teen YouTube stars in a mash-up fashion show and will keep the clothes they model during the show. The segment will air on NBC Channel 4 between 10 to 11 a.m.
J.C. Penney has also dubbed Aug. 12 “National Shout Out Day” and will encourage teens to post positive messages about each other on social media. The chain has also enlisted the help of YouTube stars the Merrill Twins, Stephanie and Matilda from Primrose Makeup, Josh Tryhane, Sierra Furtado, Paulina Cerrilina and Hunter March to use social media to promote positivity and share their back-to-school style.
Program Director Samantha Surujlall said the “Today” show reached out to the organization at the beginning of the summer to ask if the club would be interested in participating in the campaign.
“Each year the ‘Today’ show does a segment on back-to-school fashion,” Surujlall said. “Our two participants are going to be the ‘it’ team for back-to-school fashion.”