The tech giant had previously been looking for a streaming service and is offering Songza $15 million, according to the New York Post.
Songza co-founder Eric Davich said he could not comment.
Songza, which provides music to about 5 million users in the United States and Canada, delivers the listener the right music at the right time through the biggest library of expertly curated playlists through an Android, iPod, iPad or PC. All the playlists are handpicked by music experts and DJs.
The music on the playlists on Songza, which on average feature 60 to 80 songs, are personalized to each listener based on implicit behavior, like pressing thumbs up or down to a song, or explicit behavior, such as your habits and when you listen to certain music. Songza takes into account data; such as time of day, time of week, and the device you are using, to recommend playlists based on the moment.
“We’ve always been keen in figuring out the best way to help people discover music,” Davich previously told The Courier. “Music is something that people consume as a lifestyle enhancement. It’s not something people consume as a product.”