Blog: The Everyday Entrepreneur

The Everyday Entrepreneur

ROB BASSO is a recognized business leader, sought-after speaker and published author. Basso is an everyday entrepreneur with a mission, no a passion, to help small businesses navigate their way to success. By taking risks and developing creative concepts he has built a reputation as a successful entrepreneur who is committed to assisting others seek and achieve their American dream. His list of achievements includes: founder of Advantage Payroll Services, investor of several Broadway shows, founding investor in Empire National Bank and creator of BassoOnBusiness.com. As owner of Advantage Payroll Services, he has grown the company into one of the premier payroll, tax-filing, and processing firms, serving more than 2,500 businesses and processing thousands of checks each week. At Basso on Business, Basso shares his experiences and those of other successful business people with a community of aspiring entrepreneurs and has created a destination where business owners can get important tools, strategies and real world information that is vital to success. Basso also hosts a web program that features innovative entrepreneurs and businesses. Each episode is paired with Working Lunch with Rob, a unique forum designed to motivate and support small businesses. A firm believer in the business, body and mind connection, he paired with Matt Basso of Iron Lotus Personal Training to create BusyFit, a highly effective 25 minute workout for busy professionals. Basso is a frequent guest on Fox News and Fox Business and has well-read monthly blog on the New York Enterprise Report and the American Express OPEN forum. He is a frequent contributor to multiple news publications such as Newsday, Long Island Business News, Forbes.com, Entrepreneur.com and more. A believer in the connection between business, body and mind, his first workout DVD BusyFit is available on Amazon.com. His book, The Everyday Entrepreneur, hits bookstores in fall 2011.
Basso can be reached at:
T: 516‐931‐0540
E: ccesarino@BassoOnBusiness.com

Changing the Way You Reach Clients and Customers
The Everyday Entrepreneur Rob Basso 2/21/2012 at 10:27AM

It’s estimated that there are about four billion mobile phones in use worldwide. That’s right folks not four million, FOUR BILLION! Meaning that just about 70% of the world’s population is connected to the handheld device. The smartphone industry is growing at an astounding rate and 2012 could prove to be a big year in [...]

Salary vs. Social Media: What do Millennials really want?
The Everyday Entrepreneur Rob Basso 2/15/2012 at 10:16AM

I recently read an article that I found, well, extremely surprising.   Astounding, even.  As part of its second annual Connected World Technology Report, Cisco surveyed 1,400 students and 1,4000 young professionals aged 21-29 in 14 countries, inquiring about their technology behaviors and viewpoints. The results of the survey were released in mid November and show [...]

Keeping your small business moving forward
The Everyday Entrepreneur Rob Basso 2/07/2012 at 12:46PM

For a lot of small businesses, the first few months of the year can be slower.  The holiday spending is over, and people are starting to tighten their budgets to save for a summer vacation.   It’s the time of year to get creative and keep your business moving forward.   When your staff has some [...]

To Hire, or Not To Hire: Interns
The Everyday Entrepreneur Rob Basso 1/31/2012 at 3:44PM

It’s difficult to find a good employee – someone who will arrive on time, who will be dedicated to the task on hand, who won’t be a negative presence in the office. I wrote on the American Express Open Forum recently about an experience I had with an employee who was difficult, disrespectful and a [...]

Become an employee motivating machine.
The Everyday Entrepreneur Rob Basso 1/24/2012 at 10:09AM

Become an employee motivating machine. Every business owner or entrepreneur struggles with this at one point or another.  Whether you are cash strapped or have the cash but it’s still not incentivizing your employees, we’re always looking for ways to help ramp up the employee motivation level. I came across a great article on Inc.com [...]

Customer Service That Keeps Me Coming Back for More…
The Everyday Entrepreneur Rob Basso 1/17/2012 at 4:59PM

More often than not, I find myself surprised to receive stellar customer service from vendors that I would least expect to deliver even average customer service.   I buy all my web domain names from GoDaddy, not because I’ve had a positive experience using the service provider but simply out of habit.  I recently bought a [...]

Time-Tested Techniques for Modern Social Media
The Everyday Entrepreneur Rob Basso 1/10/2012 at 2:33PM

Acquiring the right skills to grabbing someone’s attention and keeping their attention by using social media can present itself as a challenge to many. With the rise of technology, it is almost a requirement to know how to market yourself using social media but never forgetting some of the core “time-tested” techniques you learned before [...]

Just A Kwik Story
The Everyday Entrepreneur Rob Basso 12/27/2011 at 9:37AM

I recently paid a visit to the town I attended high school in. On that same trip I took a few pictures of the school, and a few places I worked when I was a teenager. One of those places was a print and copy shop called Kwik Kopy.  The owners at the time I [...]

Coffee Is For Closers.
The Everyday Entrepreneur Rob Basso 12/20/2011 at 2:55PM

I typically begin my day by browsing some of the newest headlines to stay informed with the latest business news. I came across an archived article on Forbes.com that showcased 11 movies that entrepreneurs should watch because of the long lasting lessons for those who aspire to be wealthy. I thought I would share with [...]