Blog: The Everyday Entrepreneur

The Everyday Entrepreneur

ROB BASSO is a recognized business leader, sought-after speaker and published author. Basso is an everyday entrepreneur with a mission, no a passion, to help small businesses navigate their way to success. By taking risks and developing creative concepts he has built a reputation as a successful entrepreneur who is committed to assisting others seek and achieve their American dream. His list of achievements includes: founder of Advantage Payroll Services, investor of several Broadway shows, founding investor in Empire National Bank and creator of BassoOnBusiness.com. As owner of Advantage Payroll Services, he has grown the company into one of the premier payroll, tax-filing, and processing firms, serving more than 2,500 businesses and processing thousands of checks each week. At Basso on Business, Basso shares his experiences and those of other successful business people with a community of aspiring entrepreneurs and has created a destination where business owners can get important tools, strategies and real world information that is vital to success. Basso also hosts a web program that features innovative entrepreneurs and businesses. Each episode is paired with Working Lunch with Rob, a unique forum designed to motivate and support small businesses. A firm believer in the business, body and mind connection, he paired with Matt Basso of Iron Lotus Personal Training to create BusyFit, a highly effective 25 minute workout for busy professionals. Basso is a frequent guest on Fox News and Fox Business and has well-read monthly blog on the New York Enterprise Report and the American Express OPEN forum. He is a frequent contributor to multiple news publications such as Newsday, Long Island Business News, Forbes.com, Entrepreneur.com and more. A believer in the connection between business, body and mind, his first workout DVD BusyFit is available on Amazon.com. His book, The Everyday Entrepreneur, hits bookstores in fall 2011.
Basso can be reached at:
T: 516‐931‐0540
E: ccesarino@BassoOnBusiness.com

Kickstart Your Generosity
The Everyday Entrepreneur Rob Basso 5/01/2012 at 12:18PM

Many seasoned entrepreneurs – including me – have a passion for helping other entrepreneurs achieve their goals, and to mentor or support young professionals the way our mentors were there for us. However, it can be a lot of work to find an opportunity or a person worth sponsoring, especially when financing a young entrepreneur [...]

Is your business going to the dogs?
The Everyday Entrepreneur Rob Basso 4/24/2012 at 12:04PM

We all know our reaction to a cute dog.  Our attention is immediately diverted, and more often than not we have to stop, pet the dog and most likely tell the dog how cute it is in our best baby talk voice.  The Fairmont hotel is capitalizing on this instinct, and the hotel is going [...]

Why You Should Be Excited To Be In Business Right Now.
The Everyday Entrepreneur Rob Basso 4/11/2012 at 2:05PM

Yes, I’m serious. Now is a great time to be an entrepreneur in America – never mind the fledgling economy, the big box stores, or the parkways that have eliminated the downtowns of old where your grandparent’s businesses flourished. In tough times like these, it can be easy to forget the excitement that got you [...]

Emergency Funds: For Your Family Business And Your Business Family
The Everyday Entrepreneur Rob Basso 4/04/2012 at 11:04AM

I stumbled across a study published last year that found that most Americans are not financially prepared for an emergency. Bankrate.com reports that a mere 24% of consumers have the recommended financial cushion of six months’ expenses set aside. What’s more: 24% of Americans have no emergency savings whatsoever. Financial experts are slightly surprised by [...]

A Program That Can Change Your Social Media Marketing
The Everyday Entrepreneur Rob Basso 3/28/2012 at 2:57PM

As social media still continues to grow and play a major role in business each and every day  you have to ask yourself the question, “Am I using my social media tools in the most effective and efficient way?” I know that a lot of small business owners think social media can take away from [...]

Is your Business Newsletter Worthy? Of course it is!
The Everyday Entrepreneur Rob Basso 3/20/2012 at 12:23PM

Have you ever thought about creating a monthly newsletter for your business? Many small businesses feel uncertain about putting together a newsletter for their organization. As long as you have a clear purpose and find a way to craft interesting content, you will be able to use the newsletter as a tool to communicate with [...]

Your Receptionist: Your Ambassador
The Everyday Entrepreneur Rob Basso 3/13/2012 at 12:07PM

Your mother always told you that the first impression is the most important. I hate to break it to you, but she was right. That’s why so many small business owners spend time meticulously furnishing their lobbies, hiring landscapers to create beautifully manicured lawns, and scouring specialty stores for warm, welcoming focal points that adorn [...]

Track Your Visitors with FLOW
The Everyday Entrepreneur Rob Basso 3/06/2012 at 10:34AM

Website owners who use Google Analytics or other forms of visitor tracking and analysis usually run into the same issue; what to do with all that visitor and traffic data? With all the reporting at your disposal, it’s sometimes overwhelming and difficult to figure out how to manage it all. Well, most of us shared [...]

The Power of Feedback
The Everyday Entrepreneur Rob Basso 2/28/2012 at 11:51AM

Many small businesses operate with a simple formula that works, for the most part – one person, the entrepreneur/founder, at the helm – and a team of associates who help them achieve their goals and keep the business running. But they often miss a crucial part of the work equation – feedback. Feedback can be [...]