Blog: The Everyday Entrepreneur

The Everyday Entrepreneur

ROB BASSO is a recognized business leader, sought-after speaker and published author. Basso is an everyday entrepreneur with a mission, no a passion, to help small businesses navigate their way to success. By taking risks and developing creative concepts he has built a reputation as a successful entrepreneur who is committed to assisting others seek and achieve their American dream. His list of achievements includes: founder of Advantage Payroll Services, investor of several Broadway shows, founding investor in Empire National Bank and creator of As owner of Advantage Payroll Services, he has grown the company into one of the premier payroll, tax-filing, and processing firms, serving more than 2,500 businesses and processing thousands of checks each week. At Basso on Business, Basso shares his experiences and those of other successful business people with a community of aspiring entrepreneurs and has created a destination where business owners can get important tools, strategies and real world information that is vital to success. Basso also hosts a web program that features innovative entrepreneurs and businesses. Each episode is paired with Working Lunch with Rob, a unique forum designed to motivate and support small businesses. A firm believer in the business, body and mind connection, he paired with Matt Basso of Iron Lotus Personal Training to create BusyFit, a highly effective 25 minute workout for busy professionals. Basso is a frequent guest on Fox News and Fox Business and has well-read monthly blog on the New York Enterprise Report and the American Express OPEN forum. He is a frequent contributor to multiple news publications such as Newsday, Long Island Business News,, and more. A believer in the connection between business, body and mind, his first workout DVD BusyFit is available on His book, The Everyday Entrepreneur, hits bookstores in fall 2011.
Basso can be reached at:
T: 516‐931‐0540

That catchy jingle? Rememberances of the Circus-Man
The Everyday Entrepreneur Rob Basso 7/10/2012 at 5:40PM

I can picture Blaise Graziano, the founder of Circus-Man Ice Cream, in his first truck which was undoubtedly cooled by ice and not modern refrigeration units, trolling the neighborhoods in Long Island.  He started with 400 bucks and a small truck and built the organization into a very well know entity throughout 18 states.  I [...]

Forbes Fictional 15: Fiction’s richest characters
The Everyday Entrepreneur Rob Basso 7/03/2012 at 10:43AM

Each year Forbes releases the Forbes Fictional 15, their annual listing of fiction’s richest characters.  And it’s a great year to be fictional; these characters possess a combined net worth of $209.5 billion, up over a whopping 55 percent from last year. So who’s on the list?  The top three starts off with Lonely Mountain [...]

How Can Small Businesses Address The Wage Gap?
The Everyday Entrepreneur Rob Basso 6/27/2012 at 12:59PM

I was honored to participate in a panel discussion a few months ago, The Enterprising & Professional Women – New York State Equal Pay Day Breakfast. After listening to some of the numbers discussed, including the statistic that women average twenty cents less on the dollars than men in regards to salary, I couldn’t help [...]

Retirement, Are You Ready?
The Everyday Entrepreneur Rob Basso 6/19/2012 at 5:08PM

Retirement. Playing golf, traveling, laying on the beach all day, spending time with your grandkids…sounds nice, doesn’t it? Are you financially prepared to make the transition when the time comes? A recent article put out by MSNBC says that while most Baby Boomers who have old fashioned pension plans in place will be able to [...]

How one moment can change your life
The Everyday Entrepreneur Rob Basso 6/12/2012 at 5:56PM

It’s amazing how one moment can change the way you live your life.  On December 29, 2009, my best friend Alan Powell suffered a major heart attack.  I remember getting the call from his wife and hanging up the phone in complete shock. He was only 37 years old — this couldn’t be possible. I [...]

Survey says companies looking to hire
The Everyday Entrepreneur Rob Basso 6/06/2012 at 2:46PM

Planning to hire? Turns out you aren’t alone. Firms recently surveyed by PricewaterhouseCoopers shared some good news which had 78 percent of executives saying that they expect their company to show positive growth over the next 12 months. Fifty-four percent of executives questioned stated that they planned to hire over the next year, with only [...]

Is all the talk about small business, well, wrong?
The Everyday Entrepreneur Rob Basso 5/29/2012 at 10:28AM

One of things that I, like other small businesses, like to talk about is that in 2010, 2 out of 3 jobs were created by small businesses. I’m also always touting the idea that small businesses are the engine of the economy and when small business rebounds, we’ll see the US finally completely emerge from [...]

Getting students on the path to a STEM degree
The Everyday Entrepreneur Rob Basso 5/25/2012 at 5:20PM

Last week I wrote about the problem of producing enough STEM graduates to fill jobs and keep the US competitive. According to Department of Labor‘s Bureau of Labor Statistics, STEM fields have the greatest potential for job growth in the 21st century and will make higher wages. Today, let’s talk about what we can do [...]

STEM Jobs- Not just a national problem
The Everyday Entrepreneur Rob Basso 5/15/2012 at 10:22AM

When it comes to producing new workers in the STEM fields, the United States falls well behind other advanced countries, a new report finds.   So, what is STEM and why is this important?  STEM is a US Government acronym for the fields of study in the categories of science, technology, engineering, and mathematics.  Why are [...]

Overworked? It may be time to recharge your batteries.
The Everyday Entrepreneur Rob Basso 5/09/2012 at 2:40PM

One of the biggest and most common mistakes that small business owners make is failing to delegate.   They carry the responsibility of the entire company on their shoulders, attempting to be involved in every decision at every level whether it’s customer service, marketing, sales, accounts payable while email piles up in their inbox… the list [...]