Blog: The Everyday Entrepreneur


The Everyday Entrepreneur

ROB BASSO is a recognized business leader, sought-after speaker and published author. Basso is an everyday entrepreneur with a mission, no a passion, to help small businesses navigate their way to success. By taking risks and developing creative concepts he has built a reputation as a successful entrepreneur who is committed to assisting others seek and achieve their American dream. His list of achievements includes: founder of Advantage Payroll Services, investor of several Broadway shows, founding investor in Empire National Bank and creator of BassoOnBusiness.com. As owner of Advantage Payroll Services, he has grown the company into one of the premier payroll, tax-filing, and processing firms, serving more than 2,500 businesses and processing thousands of checks each week. At Basso on Business, Basso shares his experiences and those of other successful business people with a community of aspiring entrepreneurs and has created a destination where business owners can get important tools, strategies and real world information that is vital to success. Basso also hosts a web program that features innovative entrepreneurs and businesses. Each episode is paired with Working Lunch with Rob, a unique forum designed to motivate and support small businesses. A firm believer in the business, body and mind connection, he paired with Matt Basso of Iron Lotus Personal Training to create BusyFit, a highly effective 25 minute workout for busy professionals. Basso is a frequent guest on Fox News and Fox Business and has well-read monthly blog on the New York Enterprise Report and the American Express OPEN forum. He is a frequent contributor to multiple news publications such as Newsday, Long Island Business News, Forbes.com, Entrepreneur.com and more. A believer in the connection between business, body and mind, his first workout DVD BusyFit is available on Amazon.com. His book, The Everyday Entrepreneur, hits bookstores in fall 2011.
Basso can be reached at:
T: 516‐931‐0540
E: ccesarino@BassoOnBusiness.com


Stop, stand and start moving
The Everyday Entrepreneur Rob Basso 10/10/2012 at 3:50PM

Is it possible to add two years to your life by sitting less throughout the day? What about reducing the time spent watching TV? According to researchers at the Pennington Biomedical Research Center in Baton Rouge, LA this is not only true but an issue that most of the population faces. U.S. adults sit on [...]

A Cinderella Success Story? Not Likely
The Everyday Entrepreneur Rob Basso 10/03/2012 at 4:07PM

The Pew Charitable Trust’s Economic Mobility Project just released a new report with sobering findings. Just 4 percent of people who grew up in the bottom fifth of the household income ladder made it to the top fifth as adults, showing the new limits of American mobility. The recently released results analyzed household income across [...]

The power of the written word from three thousand miles away
The Everyday Entrepreneur Rob Basso 9/28/2012 at 9:56AM

Today, the world is truly flat.  We can read international news the instant it’s posted online, converse in real time with friends from different countries through social media, or forge new connections through something as simple as writing or reading a blog.  It always amazes me when a seemingly simple action can invoke such a [...]

Pending Tax Hike: True or False?
The Everyday Entrepreneur Rob Basso 8/28/2012 at 11:46AM

There’s a lot of buzz in the small business world about the pending tax hike as the Bush tax cuts are set to expire at the end of the year.  Some people are toting these tax hikes as a huge crutch to help plug our nation’s debt while others say that this will be the [...]

2013 All-Star Game, a home run for small businesses
The Everyday Entrepreneur Rob Basso 8/14/2012 at 7:09PM

It was recently announced that the 2013 Major League Baseball All-Star extravaganza will be held in New York at Citi Field. It was estimated that this series of events will generate almost $200 million in economic activity for the city and attract more than 175,000 visitors. The last time this event was held in New [...]

Recent college graduate looking for a job? Don’t make these mistakes.
The Everyday Entrepreneur Rob Basso 8/07/2012 at 6:17PM

When I receive a resume from a recent college graduate, I brace myself.  There’s a 50/50 chance the graduate is either well-prepared and ready to hit the ground running, or has completed college without a professional clue.  Some of these more memorable interviews started with the student showing up late, not being appropriately dressed or [...]

Don’t let employee turnover sink your ship
The Everyday Entrepreneur Rob Basso 8/01/2012 at 5:44PM

As the economy slowly gets better, staffing companies and surveys suggest that companies could see more workers exiting as job hunting prospects improve.  The economy added 200,000 jobs in February, 120,000 jobs in March and April and 1.9 million jobs over the past 12 months. Long Island added more than 20,000 jobs and New York [...]

Reprogramming your email addiction. Seriously.
The Everyday Entrepreneur Rob Basso 7/27/2012 at 4:22PM

It’s like not being able to sleep and watching the minutes slowly tick by. Or how people slow to stare as they pass an accident.  Email is the same way.  You see it come through your inbox and you just have to check, providing an instant distraction to whatever you’re working on. Now, this wouldn’t [...]

Employee benefits pay in dividends
The Everyday Entrepreneur Rob Basso 7/17/2012 at 4:40PM

I’ve always felt that having a solid staff is one of the biggest keys into turning your organization into a world class business.   In order to develop that solid foundation, it’s imperative to keep your staff engaged and happy; motivated and engaged employees work not only harder, but more often than not deliver higher quality [...]