News anchors make no difference in who tunes in


| lpenner@queenscourier.com |

At the end of the day, Diane Sawyer replacing Charles Gibson "At ABC, an Anchor Shift: for TV, an Image Shift" (Bill Carter and Brian Shelter – September 3), may not have any impact on the ratings for ABC World News Tonight.

Today’s generation has many more alternatives to select from including all news radio, cable new stations such as CNBC, CNN and FOX, PBS, BBC, the Internet and bloggers. Many former viewers arrive home after ABC/CBS & NBC evening news broadcasts, because of longer work hours or commutes. Local affiliates now cover many of the same stories. Younger viewers get their news from MTV, The Colbert Report and The Daily Show. A growing population of new immigrants support their own television stations.

Our view of the world has changed over time. This may be due to the Big Three Networks no longer having a monopoly on the news. New anchors may not make a difference in whom tunes in. How fortunate we are to live in a free society with a wealth of information news sources to select from.