3 Communication Strategies To Make Your Points Matter


| josh@ihatelongemails.com |

Do you struggle with finding the right words for emails, voicemails, or pitches? You could be burying your main point without realizing it. Here are three communication strategies that you can use today to get your ideas flowing and craft points matter:

1. Cut Five Adjectives or Adverbs From Your Next Message

Before sending your next email, notice the number of adjectives and adverbs that you wrote. Delete five of them because they are likely redundant. The exercise of cutting five descriptive words requires you to reconsider what you want to say and what you would like the reader to do.

2. Write Your Main Point in Ten Words or Fewer

Choosing your main idea for a voicemail or a pitch is tough. You become so wrapped up in the content that you lose sight of your main idea. Even worse, the audience will only walk away remembering one thing.

The next time you’re ready to leave a voicemail or deliver a pitch, write your recommendation or main idea in ten words or fewer. The editing process will surprise you and end up clarifying your message in your mind, which translates into delivering your ideas with confidence and clarity.

Edit Using The Inverted Triangle Method

Get the most from the editing process by using what I call the “Inverted Triangle Method.” This means that your final message begins with the last sentence or idea that you wrote. When you look at an inverted triangle you see the wide end is at the top (represents your rough draft) and the point is at the bottom (represents your main idea).

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Start with the End

You can use this method by giving yourself the time to write your ideas without deleting anything. Write for five minutes and then see what you end up with at the bottom of your paper or screen. If you’re writing without interruptions the ideas should be flowing and you can take the last point you wrote and use that as your new starting point.

Then refer back to strategies one (cutting adjectives and adverbs) and two (writing your main point in ten words or fewer) to finalize your message. Practice these strategies for a week and let me know how they work for you.