Author Archives: Rob Basso

The Everyday Entrepreneur
The Everyday Entrepreneur

ROB BASSO is a recognized business leader, sought-after speaker and published author. Basso is an everyday entrepreneur with a mission, no a passion, to help small businesses navigate their way to success. By taking risks and developing creative concepts he has built a reputation as a successful entrepreneur who is committed to assisting others seek and achieve their American dream. His list of achievements includes: founder of Advantage Payroll Services, investor of several Broadway shows, founding investor in Empire National Bank and creator of BassoOnBusiness.com. As owner of Advantage Payroll Services, he has grown the company into one of the premier payroll, tax-filing, and processing firms, serving more than 2,500 businesses and processing thousands of checks each week. At Basso on Business, Basso shares his experiences and those of other successful business people with a community of aspiring entrepreneurs and has created a destination where business owners can get important tools, strategies and real world information that is vital to success. Basso also hosts a web program that features innovative entrepreneurs and businesses. Each episode is paired with Working Lunch with Rob, a unique forum designed to motivate and support small businesses. A firm believer in the business, body and mind connection, he paired with Matt Basso of Iron Lotus Personal Training to create BusyFit, a highly effective 25 minute workout for busy professionals. Basso is a frequent guest on Fox News and Fox Business and has well-read monthly blog on the New York Enterprise Report and the American Express OPEN forum. He is a frequent contributor to multiple news publications such as Newsday, Long Island Business News, Forbes.com, Entrepreneur.com and more. A believer in the connection between business, body and mind, his first workout DVD BusyFit is available on Amazon.com. His book, The Everyday Entrepreneur, hits bookstores in fall 2011.
Basso can be reached at:
T: 516‐931‐0540
E: ccesarino@BassoOnBusiness.com

Stop, stand and start moving


| rbasso@queenscourier.com

Is it possible to add two years to your life by sitting less throughout the day? What about reducing the time spent watching TV? According to researchers at the Pennington Biomedical Research Center in Baton Rouge, LA this is not only true but an issue that most of the population faces. U.S. adults sit on […]

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A Cinderella Success Story? Not Likely


| rbasso@queenscourier.com

The Pew Charitable Trust’s Economic Mobility Project just released a new report with sobering findings. Just 4 percent of people who grew up in the bottom fifth of the household income ladder made it to the top fifth as adults, showing the new limits of American mobility. The recently released results analyzed household income across […]

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The power of the written word from three thousand miles away


| rbasso@queenscourier.com

Today, the world is truly flat.  We can read international news the instant it’s posted online, converse in real time with friends from different countries through social media, or forge new connections through something as simple as writing or reading a blog.  It always amazes me when a seemingly simple action can invoke such a […]

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Pending Tax Hike: True or False?


| rbasso@queenscourier.com

There’s a lot of buzz in the small business world about the pending tax hike as the Bush tax cuts are set to expire at the end of the year.  Some people are toting these tax hikes as a huge crutch to help plug our nation’s debt while others say that this will be the […]

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Dreaming of a summer vacation from your business? Here’s how to make it happen.


| rbasso@queenscourier.com

Another summer has rolled around and families are setting up their vacation plans, from longer trips to Disneyworld to shorter jaunts to regional attractions.  For a small business owner who is intimately involved in the day to day running of the business, it can be hard to separate yourself from the daily workings of the […]

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2013 All-Star Game, a home run for small businesses


| rbasso@queenscourier.com

It was recently announced that the 2013 Major League Baseball All-Star extravaganza will be held in New York at Citi Field. It was estimated that this series of events will generate almost $200 million in economic activity for the city and attract more than 175,000 visitors. The last time this event was held in New […]

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Recent college graduate looking for a job? Don’t make these mistakes.


| rbasso@queenscourier.com

When I receive a resume from a recent college graduate, I brace myself.  There’s a 50/50 chance the graduate is either well-prepared and ready to hit the ground running, or has completed college without a professional clue.  Some of these more memorable interviews started with the student showing up late, not being appropriately dressed or […]

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Don’t let employee turnover sink your ship


| rbasso@queenscourier.com

As the economy slowly gets better, staffing companies and surveys suggest that companies could see more workers exiting as job hunting prospects improve.  The economy added 200,000 jobs in February, 120,000 jobs in March and April and 1.9 million jobs over the past 12 months. Long Island added more than 20,000 jobs and New York […]

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Reprogramming your email addiction. Seriously.


| rbasso@queenscourier.com

It’s like not being able to sleep and watching the minutes slowly tick by. Or how people slow to stare as they pass an accident.  Email is the same way.  You see it come through your inbox and you just have to check, providing an instant distraction to whatever you’re working on. Now, this wouldn’t […]

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Employee benefits pay in dividends


| rbasso@queenscourier.com

I’ve always felt that having a solid staff is one of the biggest keys into turning your organization into a world class business.   In order to develop that solid foundation, it’s imperative to keep your staff engaged and happy; motivated and engaged employees work not only harder, but more often than not deliver higher quality […]

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That catchy jingle? Rememberances of the Circus-Man


| rbasso@queenscourier.com

I can picture Blaise Graziano, the founder of Circus-Man Ice Cream, in his first truck which was undoubtedly cooled by ice and not modern refrigeration units, trolling the neighborhoods in Long Island.  He started with 400 bucks and a small truck and built the organization into a very well know entity throughout 18 states.  I […]

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Forbes Fictional 15: Fiction’s richest characters


| rbasso@queenscourier.com

Each year Forbes releases the Forbes Fictional 15, their annual listing of fiction’s richest characters.  And it’s a great year to be fictional; these characters possess a combined net worth of $209.5 billion, up over a whopping 55 percent from last year. So who’s on the list?  The top three starts off with Lonely Mountain […]

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How Can Small Businesses Address The Wage Gap?


| rbasso@queenscourier.com

I was honored to participate in a panel discussion a few months ago, The Enterprising & Professional Women – New York State Equal Pay Day Breakfast. After listening to some of the numbers discussed, including the statistic that women average twenty cents less on the dollars than men in regards to salary, I couldn’t help […]

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How one moment can change your life


| rbasso@queenscourier.com

It’s amazing how one moment can change the way you live your life.  On December 29, 2009, my best friend Alan Powell suffered a major heart attack.  I remember getting the call from his wife and hanging up the phone in complete shock. He was only 37 years old — this couldn’t be possible. I […]

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