One local business improvement district (BID) is looking to help Sunnyside “shine.”
The Sunnyside Shines BID recently launched two major programs that aim to help improve businesses and the overall neighborhood of Sunnyside.
The first of the initiatives is the gate replacement program which will help businesses replace their solid metal gates with open grille gates. During the pilot program, up to five businesses within the BID will be able to recover half of the cost — up to $1,000 — of a new gate. The BID will be accepting applications for this program through April 15 and will review them at a first-come, first-served basis.
“We really hope to help improve the look and feel of the district,” said Rachel Thieme, executive director of Sunnyside Shines. “Sunnyside is a very safe district and we want the shopping district to reflect that. This is a great neighborhood and we want to help business.”
Thieme added that if this program goes well during the first year, the BID will look to help more businesses the following year.
The second initiative is one that hopes to attract new retail into the neighborhood.
Thanks to the City’s Department of Small Business Services’ Neighborhood Development Division, the BID has been matched with real estate consultant JGSC Group to look at how retail is doing in the neighborhood.
During one of the reports, it was found that residents spend close to $227 million each year outside of Sunnyside and also that the neighborhood has more businesses that offer services, rather than goods.
“Sunnyside residents spend on most of the goods and services outside the neighborhood and we want to capture some of that spending at our local businesses,” Thieme said. “We want to give people more reasons to shop locally.”
After conducting its own shopper survey last summer, the BID found that some of the type of retailers residents would like to see are clothing stores, housewares, more full service restaurants, independent coffee shops and a bike shop.
Thieme said the next step would be to send marketing tools to 200 retailers in the city that might want to come and open up shop in Sunnyside. The BID will also be posting available spaces throughout the neighborhood on the website.
For more information on either program or to fill out an application for the gate replacement, visit here.
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