BP Katz talks branding Queens at LIC Partnership breakfast


| aaltamirano@queenscourier.com |

THE COURIER/ Photo by Angy Altamirano
THE COURIER/ Photo by Angy Altamirano

Long Island City welcomed Borough President Melinda Katz with open arms—and coffee.

The Long Island City Partnership held a breakfast at the CUNY School of Law for Katz on Feb.27 to welcome her to the thriving western Queens community.

“She is no stranger to any of us in this room, nor to this community. She has been and really is Queens,” Councilmember Jimmy Van Bramer said as he introduced Katz. “For the next eight years, Borough President Katz is going to make sure there is a vision and the know-how to get that vision accomplished.”

During the breakfast, the borough president spoke about future plans for Long Island City and the overall borough — highlighting the importance of branding the area, cultural institutions, marketing and tourism.

“We’re nothing like the other boroughs, we are our own borough,” Katz said. “We may want to make the rest of the borough like Long Island City, maybe, but we’re not going to make it the new Brooklyn, we stand on our own.”

Katz said she is working with Van Bramer to come up with an overall plan for Long Island City, including bringing small start-up tech industries and improving the transportation system.

“Cultural institutions will brand this borough, not only the restaurants and the shopping,” she said. “Folks need to know that if they come to the City of New York and they have not visited the borough of Queens, they have not seen New York City.”

In her plan she also hopes to work with hotels in Manhattan in order for visitors to be given a script of different events happening in Queens. The borough president also plans on creating a cultural guide to give out during the 1964 World’s Fair 50-year commemoration.

“I am excited about the future here,” she said.

 

RECOMMENDED STORIES